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P.O.P - is a unique ad serving platform that was built to optimize yield and help publishers make more money on their digital assets. We have created P.O.P to simplify the day-to-day, time-consuming activities. We use complexed algorithms and state of the art technology to provide publishers the visibility they lack to shift more power to the publishers. We use complex algorithms, AI, machine-learning and state-of-the-art technology to provide publishers the visibility they lack to shift more power to the publishers.